Cult Zeros started back in 2005. A conversation between two friends at The Chancellor’s public house in Hammersmith, west London.

Paul (a Fulham fan) and Alex (Oxford United) had met at university in 1993. A bleak time to be a Fulham fan – with Oxford faring a little better. They were disgruntled by the merchandise available at their clubs and how merchandisers concentrated on the ‘Big Six’. Paul designed a Dean Saunders t-shirt for Alex’s birthday…

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